Privacy Policy

Prudential Retirement Internet Privacy Statement Contents


Prudential Retirement Internet Privacy Statement

Prudential Retirement respects your privacy, and we are committed to protecting it. We provide this privacy statement to tell you how we do that.

Back to Top

Sites Covered by this Privacy Statement

This privacy statement applies solely to the following website: It does not apply to any linked sites. To learn about the privacy policy of a linked site, please refer to the privacy statement for that site.

Back to Top

Visiting Our Website

You can browse our website without telling us any personal information.  You also may be able to set your browser to reject cookies.  If you do that, the website may be less functional for you.  To learn more about cookies, please read About Cookies and Pixel Tags.

There are times when you may choose to give us personal information about you.  For example, you may ask that a Prudential representative call you.

Back to Top

Kinds of Information We Collect

We collect Personal Information that you voluntarily give us and site visitorship and web analytics data on the website.

Web analytics provide non-personally identifiable statistical information about how visitors interact with our website and applications. Our mobile and social media applications may also collect non-personally identifiable demographic information (such as age, sex, and city/state location) about the users of each application. Prior to installation of any application, you will see a statement describing what information is collected from your use of that particular application.

Back to Top

Personal Information

We collect Personal Information that you give us, for example, to

  • request a call from a Prudential representative
  • register for a service on this website
  • complete a survey

This information commonly includes your name, address, email address, telephone number, and, if applicable, your account number.  Our website has security safeguards that are designed to protect the security of any personal information that you decide to give us via the Internet.

Back to Top

Site Visitorship and Web Analytics Data

Site Visitorship Data is data about the way a website is used that is not associated with an individual's identity.  We collect information about visitors to our web site for these reasons:

  • to analyze how visitors use and navigate our site
  • to evaluate consumer responses to our advertisements on other web sites
  • to serve you Prudential advertisements when you visit the web sites of third parties

To learn more about how we collect information on third party web sites, please read The Prudential Internet Advertising Statement.

The kind of information we collect includes:

  • the number of visitors to our site
  • the pages visited on our site
  • the features used
  • how long a visitor stays
  • the domain name of the site from which visitors connect to our site

Most Site Visitorship Data is collected using cookies or pixel tags.  If you would like to learn about these technologies, understand why they can be useful to you, and learn how to adjust your preferences, please read About Cookies and Pixel Tags.

Back to Top

How We Use Information

We use Personal Information collected on this website in several ways:

  • to respond to your request for a call, referral, or quote 
  • to process transactions you request
  • to tell you about products or services we offer
  • to authenticate registered customers

We use Site Visitorship Data to develop, manage, and improve the website.  Sometimes we add Site Visitorship to Personal Information from registered customers.  We may use that information to:

  • manage the website
  • help resolve problems
  • analyze use of the site
  • tell you about products or services we offer

Back to Top

Disclosure of Information

We may disclose information collected on this site to:

  • the appropriate Prudential organization or franchise so it can respond to your request or tell you about a product or service it offers
  • a Prudential agent or an independent insurance agent to provide you with a policy quotation or other information regarding insurance and financial service products.
  • third parties as permitted or required by law, for example:
    • regulators
    • vendors that provide service to us
    • law enforcement authorities

Back to Top


From time to time, we may send you email about our products and services.

Back to Top

Children’s Privacy Online

This website is not directed toward children. We do not knowingly collect or post information from children under the age of thirteen. You can learn more about children’s privacy and the Children’s Online Privacy Protection Act (COPPA) at the Federal Trade Commission’s website at

Back to Top

Effective Date

This policy is effective as of November 9, 2012. We reserve the right to change this statement. If we change it, we will post the current privacy statement on this page. Any changes to this statement will be effective as of the day they are posted.

Back to Top

Contact Us

It is important for us to know what visitors have to say about our website. To contact us with your questions or comments, please contact Prudential Retirement at 1-877-778-2100.

Back to Top

Prudential, the Prudential logo, and the Rock symbol are service marks of The Prudential Insurance Company of America, Newark, NJ, and its related entities, registered in many jurisdictions worldwide.

© 2013 Prudential Financial, Inc., Newark, NJ, USA. All rights reserved.

Back to Top

About Cookies and Pixel Tags

What Are Cookies and Pixel tags?

We collect visitor information by using cookies and pixel tags. A cookie is a small piece of information that a website can send to your browser and may then be stored on your computer's hard drive. It acts as an anonymous tag that identifies your computer, but not you personally. Cookies have the ability to store information about web pages viewed and the advertisements viewed or clicked. For registered customers, cookies can also save user information and screen preferences.

You can set your browser to notify you before you receive a cookie, giving you the opportunity to decide whether to accept it. You can also set your browser to reject any cookies. Since many websites use cookies to allow visitors to navigate easily, you may find that some websites or pages do not work well if you reject the cookies associated with them. For more information on how to manage cookies, see below.

A pixel tag, also known as a clear GIF or web beacon, is an invisible tag placed on certain pages of our website but not on your computer. When you access these pages, pixel tags generate a generic notice of that visit. They usually work in conjunction with cookies, registering when a particular computer visits a particular page. If you turn off cookies the pixel tag will simply detect an anonymous website visit.

How Prudential Uses Cookies and Pixel Tags

Prudential uses cookies and pixel tags to provide better customer service, and to learn how visitors use the site, and how we can improve it. Cookies also help us enhance navigation and the functionality of our website, to securely maintain a session for existing clients accessing password-protected areas, and to personalize aspects of a visitor's experience.

Some pages use cookies to better serve you when you return to the website. For example, a cookie may remember your user ID to simplify your login to a password-protected page.

If you reject cookies, you may have difficulty navigating parts of our website, and you will need to enter identifying information each time you go to a password protected page.

Managing Cookies

Most Internet browsers give you several options to set your preferences regarding cookies. Each browser version works in a slightly different way, but you generally have the ability to accept all cookies, be notified before accepting a cookie, block or restrict cookies from certain sites, or reject all cookies.

You can follow these directions to set your preferences for cookies.

Internet Explorer 6.0

  • Go to the "Tools" menu, click on "Internet Options."
  • Click on the "Privacy" tab, then move the slider to level desired.
  • Click "OK."

Internet Explorer 5.0

  • Go to the "Tools" menu, click on "Internet Options," click on "Security," then click on "Custom Level."
  • In the "Cookies" section, go to the section "Allow cookies that are stored on your machine" and select an option. 
  • Click "OK" and click "OK" again the next screen.


Mozilla Firefox 1.5 

  • Go to "Tools" in the menu bar, click on "Options," then click on "Privacy."
  • In the "Cookies" section, adjust the settings as needed.
  • Click "OK."

For information about other browsers, earlier versions of Mozilla Firefox or Microsoft Internet Explorer, or other options for managing cookies, please check with the manufacturer.

Prudential, the Prudential logo, and the Rock symbol are service marks of The Prudential Insurance Company of America, Newark, NJ, and its related entities, registered in many jurisdictions worldwide.© 2013 Prudential Financial, Inc., Newark, NJ, USA. All rights reserved.

Back to Top

Prudential Internet Advertisement Statement

Prudential arranges for advertisements with links to Prudential websites to be placed on third party web sites and web pages.

Prudential may contract with other companies that may use cookies, pixel tags, and other on line tools to collect information regarding Prudential advertisements and websites. The information collected includes your interaction with our advertisements and your visit to This information may be used to serve you Prudential advertisements when you visit other web sites. For more information on cookies and pixel tags, please read About Cookies and Pixel Tags in the Website Privacy Statement.

Back to Top